NGOs Are Leading on AI for Good

Of all the incredible examples shown at the Microsoft Global Nonprofit Leaders conferences in Bellevue, WA, last week, the most refreshing came from Techies Without Borders 🌍  Using a small computer, or in some cases, a Raspberry Pi, they curate and push medical education materials to local doctors living and working in places with zero network access, enabling them to better serve some of the 2 billion people living beyond the reach of the internet.

It reminded me that our journey of activating AI to benefit the world’s most vulnerable people and causes is only just beginning. It can be easy to lose sight of this fact when, as a regular user of AI tools and consumer of AI media, I am immersed in the possibility of AI-driven change.

Here are my top three AI takeaways from last week’s Global Nonprofit Leaders Conference hosted by Microsoft Elevate:

1.        Using the Power of AI is an Adoption Challenge, not a Technical Challenge 🧠

From Catholic Relief Services’ focus on building confidence to use AI tools and evaluate outputs, to Children International’s reminder, “Don’t start with AI” (aka find a painful task to automate first), I saw that NGOs are still feeling their way through the adoption journey.

To move forward, NGOs should look to innovation playbooks which offer guidance on how to use tools like empathy interviews, user journeys, and change leadership frameworks to help organizations uptake new ways of working and being.

2.        Trust Forms the Heart of AI Adoption 🤝

We heard about many different kinds of trust: Trust in the outputs, trust in how AI companies use inputs, trust of AI implementer teams (IT, C-Suite) in staff using AI responsibly, trust by staff that AI implementation isn’t just a way to cut headcount costs.

WWF showcased some ways they are mapping their rollout to organizational values, including providing transparency around their decision-making and creating a special working group to put numbers to their AI usage.

3.        NGOs and For Profits are on the Same Journey, Just Doing it Leaner 💡

I have a few AI podcasts on regular rotation, and listening to the presentations from both Microsoft and NGO leaders, it struck me how similar the journeys are between NGOs and For Profits. We are all aiming for thoughtful, effective rollouts of AI and wrestling with gnarly questions around tech stack, use policies, managing anxiety, and responsibility to our people.

I encourage both sectors to listen more to each other. NGOs must always do things on a shoestring, and the rollouts I heard about were truly making use of staff’s grassroots energy and desire to harness efficiencies. Automating painful work is enabling people to spend more time on the mission, directly with their constituents. Providing a real sense of support and community, and leveraging this moment to ensure data storage and the overall tech stack are aligned, is one way that NGOs can make the most of the AI wave.

I’m heading back to work this Monday thinking about how we might better streamline and generate a sense of optimism and future-orientation with our approach to AI. I’m comforted knowing that so many of us are thinking actively about how to ensure that society can both benefit from AI, AND continue to serve those without access to AI.   🚀

#NonprofitTech #TechForGood #AITransformation #ChangeManagement #MicrosoftElevate

At time of writing, I am an employee of The Nature Conservancy. Thoughts above are my own.

AI is Coming for Conservation Organizations – and Most Are Not Ready

Edit: If you haven’t read Matt Shumer’s essay “Something Big is Happening” yet, you should do that. His brilliant essay lends urgency to this one.

AI is coming for conservation organizations, faster than anyone is prepared for.

When I decided to leave Google to work in impact innovation, I believed technology operating models eliminate enormous waste in the NGO sector from groups building things that nobody wanted, using outdated beliefs about what people needed. Looking back, I can say with confidence that approaches like Agile, UX Principles, Compute and hardware transformation have eliminated tens of millions of dollars in societal waste.

The next game-changer is arriving, and most of the conservation NGO sector still has blinders on. I’m here to tell my colleagues: Prepare for AI to do your job. I’m here to tell conservation organizations, whether NGO, government or academia around the world: AI is going to transform every organization’s ability to reach its mission. Today is the time to start preparing.

Why Conservation Jobs are Vulnerable to AI

To understand why conservation is so vulnerable, we need to look at how innovation behaves in different kinds of systems. When I look at the rate of innovation and speed of uptake in any organization or sector, the first question I ask is always: How open or closed is this system?

 The answer will dictate the speed of innovation. Closed systems, such as software development organizations, have high predictability. Therefore you can make changes and measure those changes in seconds. Conservation operates in the most complex system on our planet: the natural world. Unlike software, where outcomes can be tested instantly, conservation results unfold slowly (sometimes, centuries) and often unpredictably.

This difference explains why conservation organizations historically change and introduce innovation slowly, and also why AI will represent such a profound shock.  

Conservation Careers Face Major Change

In conservation, people who have expertise in translating complexity into action have previously been prized employees. It is these roles, that traditionally required knowledge-based training, that are now ripe for disruption.

For example, The GIS certificate was a staple in my Environmental Management program. But a conservation manager who once needed weeks of GIS analysis may soon be able to ask an AI system in plain language to assemble datasets, run spatial models, and produce a decision-ready map in minutes.

Likewise, a leader who once relied on a conservation manager to develop a theory of change, set intermediate results and relevant metrics, may soon be able to query AI and incorporate the published perspectives of the best natural and social scientists in an hour rather than months.

Scientists may especially be raising their eyebrows at AI replacing what they do, but @virtrupo tweeted that “At a closed meeting at the Institute for Advanced Study (IAS), top physicists agreed AI can now do up to “90%” of their work.

If a single NGO staff member can do 10x the management and analysis “work” that they used to, 10x the number of conservation projects could move forward compared to today, with the majority of funding shifting to so-called “grey collar” jobs – for example, ground-truthing scientific model outputs, putting geolocators on animals, or clearing trails after storms blow through.

The Real Opportunity AI Creates

Like most of my acquaintances and colleagues living outside of Silicon Valley, most conservation NGO people are not constantly tracking the advances of AI. The most literate amongst them worry about prompt engineering, environmental and societal impact of the technology, and perhaps the most literate are thinking about how to use AI to build new solutions.

If this sector has the chance to 10x its impact through AI, organizations need to look seriously at how they are driving impact, and how they can create major efficiencies in how their work is done. As donors see their own sectors being revolutionized by AI, it’s only a matter of time before they will demand this of their philanthropic investments as well.

Environmental causes receive only 2% of donations made in the U.S., which in 2024 was estimated to be $11.3B. In 2025, weather and climate disasters are estimated to have caused $115B in damages. Conservation is one of the primary ways we can dampen the catastrophic impacts of these disasters, and if we’re extremely efficient with donor funds, we could be saving many more lives with the work we do.

What NGOs Must Do Now

FIRST: NGOs must invest in capabilities to unlock AI literacy. I’ve spent 15 years in innovation and the majority of funding at NGOs is going toward external solutions. In normal circumstances, it makes sense to drive mission impact this way. We are no longer in normal circumstances.

My sector (impact innovation) has been gutted – we all know that when funding dries up, “extraneous innovation” often gets cut first. Organizations are dropping their internal change capacity exactly when it is needed most to drive action in the face of today’s AI revolution.

NGOs should seriously consider dedicating some unrestricted budget to internal AI capacity development, encouraging employees to experiment with the latest AI tools, and asking employees to be part of the solution around environmental and social impacts rather than letting those concerns be a blocker to engagement.

SECOND: NGOs are also the only organizations with a deep understanding of the secondary impacts of technology. They can see how AI will soon widen the digital divide and deepen poverty and inequality, how AI is exacerbating the negative impacts of energy generation on the environment, how AI will make more people dependent on social services.

This sector is absolutely critical for being in dialogue with the builders of this technology to ensure we all working together to build AI responsibly.

A Conclusion for Conservation

Conservation has worked in long time horizons. But AI is moving fast; faster than even we who are paying attention can believe.  We are at both a climate tipping point and an AI tipping point: NGOs who accept and face both are the ones who will shape how the future unfolds.

At the time of writing, I am an employee of The Nature Conservancy. Opinions expressed above are my own.